Awards

B2B Awards are conferred upon B2B Marketers having done impactful work every year in their respective roles. Great work needs to be celebrated and this is how the stature of B2B Marketing can be lifted further. Check out the evaluation criteria below.

Evaluation Criteria

Period of Work to be Entered

1 Jan 2025 to 31 Dec 2025

B2B Marketer of the Year

Individual Award. This award is for a marketer who has done remarkable work in B2B Space in 2025.

B2B Brand of the Year

Corporate Award. Based on consistency of running successful marketing campaigns.

Best Digital Transformation Initiative

Corporate Award. For a great Digital Transformation project led by the Marketing team.

B2B Marketing Agency of the Year

Corporate Award. Based on overall growth of the agency.

Best Demand Generation Campaign

Corporate Award. Effectiveness of a campaign in lead generation & lead nurturing.

Best Digital Marketing Campaign

Corporate Award. Based on effective utilisation of more than 2 digital marketing channels.

Best Social Media Campaign

Corporate Award. Based on effective utilisation of social media as a marketing channel.

Best Mobile Marketing Campaign

Corporate Award. Based on effective utilisation of mobile as a marketing channel.

Best TV/Radio/Video Campaign

Corporate Award. Based on effective utilisation of TV/Radio/Video as a marketing channel.

Best Print Media Campaign

Corporate Award. Based on effective utilisation of Print Media as a marketing channel.

Best Integrated Campaign

Corporate Award. Based on effective utilisation of multiple marketing channels.

Best Inbound/Outbound Campaign

Corporate Award based on effective utilisation of Inbound/Outbound Marketing

Best Experiential Campaign

Corporate Award. Based on effective utilisation of Live or Online Events (webinars etc.)

Best Use of New Age Tech

Corporate Award. Based on effective utilisation of New Age Tech such as AI/ML/AR/Data/Metaverse etc

SaaS Marketer of the Year

Corporate Award. Based on number of Paid Clients acquired & retained in 2025.

Best CSR Campaign

Corporate Award. Based on visible impact of a CSR activity in 2025.

Best PR Campaign of the Year

Corporate Award. Based on effectiveness of a PR Outreach activity in 2025.

Rising B2B Star of the Year

Individual Award. For a marketer with exemplary achievements in his/her field in 2025.

B2B Industry Contributor

Individual Award. For a marketer having contributed to B2B Marketing field immensely.

Best Use of ABM

Corporate Award. Based on effectiveness of Account Based Marketing activity in 2025.

B2B Marketing Team of the Year

Corporate Award. Based on the effectiveness of campaigns run by a team

B2B Martech Platform of the Year

Corporate Award. Based on number of clients acquired & retained in 2025.

Best Content Marketing Campaign

Corporate Award. Based on effectiveness of a Content Marketing campaign across any medium

B2B Sales Person of the Year

Individual Award. Based on number of Paid Customers acquired in 2025.

Best Influencer Marketing Campaign

Corporate Award. Based on effectiveness of a campaign utilising Influencers as key medium

Last Date

March 10, 2026

awards